Amina Ally Mahimbo, OnaStories Operations Associate

“For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled.

~Richard P. Feynman

Remember the old days when TV was cool and Ads were funny, interesting and nonrepetitive? Gone are those days. Now we can’t wait to click ‘Skip Ad’ the second a company pitches to us a new product online. What happened? Don’t we care anymore or innovation doesn’t interest us anymore?

Truth is that time is moving faster than we can catch it. We want every experience we have to be memorable, meaningful and “worth our…

by Amina Ally Mahimbo, Onastories Operations Associate

Moving up the shelf in your customer’s mind

What is the first thing you want your customers to think of when they hear your brand name?

Let’s say you own a service based company and there are around 40 companies who provide the same services you do. How will a potential customer rank you? Will they even consider you as an option? What part of their thought space do you occupy? The concept of “brand positioning” seeks to answer questions like this.

Every brand occupies a certain space in customers’ minds. Think of a potential buyer’s brain as a supermarket shelf…

Nura.A, OnaStories Executive Learner

Here at OnaStories, we believe, much like Tyrion Lannister, that a good story matters (no, Bran’s story does not fit our standards of a great story). We as humans are natural storytellers, we do it every day of our lives, we seek compelling stories in the news, on TV shows, music and in our idle day to day gossip. Stories intrigue us, they move us and they make us take action. …

Nura.A, OnaStories Executive Learner

On the 27th of June, the first Augmented Reality (AR) gallery was held in Dar es Salaam, Tanzania. OnaStories was one of the groups that made this momentous launch a reality. AR technology has come a long way from its inception where users needed specialised equipment and software to use it. Now at the click of a button, we can interact with our environment in a new, exciting and immersive manner. So what exactly is AR and how is it being used globally and on our continent?

Augmented Reality is, in essence, a technology that overlays…

Nura.A, OnaStories Executive Learner

Having discovered my love for storytelling last year I was ecstatic when I got the opportunity to join the OnaStories team. Over a short period of time, I was able to identify what I loved about my role as Executive Learner, (see Jack of all trades) and which parts I would shrink from. Which leads me to this question, when was the last time a conversation about Excel sheets excited you? For many people, the answer would be never, for me the answer is two weeks ago.

OnaStories was recently looking into implementing an internal accounting…

Insights from introducing VR into African spaces.

Last month, we held our first VR showcase in Tanzania.

It was an outcome of an application we made to attend one of Tanzania’s largest tech events; HDIF Innovation week.

My friend, who knew we were dabbling in 360 video and VR insisted, we apply and literally rang and texted me so many times I felt like he was sitting on my neck.

So we did- and our application went through.

Video: in Swahili — #OnaChapChap

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Video (Swahili, English Captions): Nyerere, Magufuli and a 50-year dream

Kuhamia Dodoma: Elewa chanzo chake, sababu za Nyerere kushindwa, na je Magufuli atatufikisha?

Miaka 50 ya ndoto hii ndani ya dakika 5 — kupitia macho ya Mzee Msekwa, Rais Magufuli na Mwalimu Nyerere

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